SPPR Holiday Gift Guide 2018

The holiday season is officially here which means if you’re like us, you’re unpacking the string lights, queuing up The Holiday and trying to find that perfect gift for the pickiest person on your list. To help with that last one, we’ve rounded up a couple of our go-to gifts from the team’s favorite brands. (P.S. It’s totally cool with us if you end up ordering something for yourself, too!) Happy shopping!

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  1. Tillamook White Chocolate Peppermint Bark Ice Cream
  2. Poketo Minimalist Folio
  3. Sweet Honey Farmacy Immune Boost
  4. Wildsam Field Guides
  5. Heart Coffee
  6. Union Wine Company Underwood Rosé Bubbles
  7. Seek & Swoon Throw
  8. Schoolhouse Stendig Calendar
  9. Smith Teamaker Holiday Tea Trio
  10. Katie Dean Two Gem Ring
  11. Milk Jar Cookies
  12. Things Will Work Out Pin
  13. Tony’s Chocolonely Chocolate Bars
  14. Cherry Bombe: The Cookbook
  15. 2019 Large 12-Month Annual Planner: This Will Be My Year
  16. Aesop Primrose Facial Hydrating Cream
  17. Calidad Beer
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5 Questions with SPPR Featuring Sam Hampar

This week we’re excited to welcome our newest team member, Samantha Hampar! Sam joins Soda Pop PR with influencer and digital marketing experience and a love for all things food & beverage.  Read on to learn what brought Sam back to LA from Austin, where she would go with unlimited funds, and her perfect food day if distance (and calories!) weren’t an issue.

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1. You recently moved back from Texas, what did you miss most about Southern California?

As an LA native, you really do take the weather for granted. I moved to Austin in an October and it didn’t drop below 100 degrees with 80% humidity until November. (This is partly where I get my love of sundresses.) Besides the weather, I missed my family most. When I ended up staying in LA for college (USC, fight on!) I promised myself that I’d move to Austin for 2-3 years at some point in my life to experience a new city and get out of my comfort zone. While it was hard to say goodbye to Austin’s quirky culture, outdoorsiness, breakfast tacos (someone say queso?), and extensive music scene, Dorothy has a point… “there’s no place like home.”

2. Describe your perfect food day from start to finish. (distance is not an issue)

I’d like to include calories as not an issue in addition to distance because I could live off of dessert and tacos alone…

Breakfast: Considering I have a Pinterest board exclusively dedicated to donuts, I’d start my day off at Sidecar with either an old fashioned or butter & salt donut. (If calories don’t count, why not do both?)

Second Breakfast: Breakfast tacos and queso are still on my mind, so I would fly to Austin for Veracruz’s migas tacos with a side of queso & chips.

Lunch: If I’m already in Austin, I might as well go to Elizabeth Street Cafe for Vietnamese food. I’ll have a Fried Egg, Crispy Pork Belly, Avocado & Mint Banh Mi, please.

Afternoon snack: Homemade Biscuits and seasonally made jam at Confituras Little Kitchen. With the best biscuits, jam, and unlimited coffee, I frequented this place way too often.

Dinner: Being that I’m Armenian, I couldn’t get away without saying Carousel in Glendale. I’ve been without great Mediterranean food too long while in Texas.

Dessert: I’ll let my stomach settle on the drive up to Santa Barbara for the original McConnell’s ice cream location.

3. If you had unlimited funds and two-weeks off, where would you go?

Italy and Greece have always been on my bucket list, but I’ve most recently been excited about the idea of road tripping across the US. The Southern Pacific route, following US-80, seems to have a taste of everything in terms of culture and physical landscapes, so I’d likely start here before taking on the great American road trip that hits 48 states. With unlimited funds, I’d stock my car with the greatest snacks, hit up the nicest hotels and glamping sites, and adopt a furry friend to keep me company.

4. What excites you most about public relations?

I love that what constitutes “public relations” is constantly changing. For example, while this is technically my first PR position, I’ve worked in influencer and digital marketing for 5 years, which is now more commonly coming under the umbrella of public relations. Secondly, it requires a lot of creativity to help your clients stand out from the rest, and when successful, it feels great knowing you attributed to a brand’s growth. In addition to being excited about PR, I’m specifically passionate about food and beverage, so being able to integrate the two together is a dream.

5. How do you seek out inspiration when you’re in a rut?

I’m a visual person, so I’m constantly looking to Instagram, Pinterest, and Designspiration for inspiration when in a rut. I also love walking while listening to music– it’s meditative for me. I used to walk 2.5 miles to and from work everyday while in Austin because it helped clear my mind. People think I’m crazy, but one day I walked from Union Station DTLA to Brentwood to enjoy the different cultures and unique neighborhood vibes along the way. It was people watching at its finest.

5 Questions with SPPR Featuring Joshua Zad

This week, we’re excited to welcome our new client Joshua Zad to the blog. Josh is the brilliant founder of Alfred Coffee & Kitchen (@alfred) and Alfred Tea Room (@alfredtea) as well as the mastermind behind the ubiquitous #butfirstcoffee. We’re thrilled to be working with Josh on a new lifestyle beer brand called Calidad which officially launches on November 1st. Read on to learn a little bit about Josh’s inspiration for Calidad, his thoughts on shaking up the beer industry and his favorite spots in LA.

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1. With a real estate background and success with Alfred, what inspired you to make beer?

In short, I wanted to affect change in the beverage world on a much broader scale. At Alfred, we have the unique ability to control customers’ experiences 100% — from the music, to the store layout and design, to how customers are greeted at the register; and of course, the quality and appearance of the coffee/tea drinks. But alas, there is a cap on how many people we can both serve and reach in the course of one day. I had been tossing around the idea of getting into alcoholic beverages for a while, and after taking a deeper look into the beer category, I noticed a huge opportunity. The opportunity to take a fresh and exciting approach to beer – specifically when it comes to catering to the non-specialized, novice beer drinkers. Craft beers and hop-heavy IPA’s have had their time, but the majority of beer drinkers shy away from them. So, I created Calidad — a lifestyle beer brand that capitalizes on the surging growth of the Mexican beer category and consumers’ desire to reconnect emotionally with basic, everyday beverages. The beer category has been stagnant for a while, it’s time for a shake up!

2. What is your goal for Calidad?

My goal with Calidad is to take a sizable chunk out of the Mexican import market. And to show people that you can enjoy an easy, drinkable cerveza that tastes just as good (if not better) than the long-standing, incumbent brands you have come to know, while also providing a level of transparency in the process and sourcing of the ingredients in that beer. I think the ultimate success would be eventually diversifying Calidad, which is produced in California, by launching new beer SKUs, other Mexican spirits like tequila and mezcal, and expanding into the broader Mexican foods space – all through a California lens and most importantly, never losing the emphasis on one obsession: Quality.

3. What does it take to be successful in the industry?

In the beer industry, where people have SO many solid options and new breweries are popping up daily, a strong following can make or break your brand. Loyalty is paramount. For this reason, we are dedicated to sampling product in-store and at festivals, connecting with both Calidad lovers and newcomers alike, and building our following one sip and one conversation at a time. We are taking a brand-first approach to this company, which is not so common in the beer industry — to grow a loyal customer base of Calidad lovers from the onset.

4. As an LA native, what’s your favorite restaurant in town and what do you normally order?

Easy. Ding’s Crispy Chicken Sandwich at Honor Bar in Beverly Hills. Second to that would be a chicken parm from either Dan Tana’s or Craig’s. I am a huge fried boneless chicken guy.

5. Where’s your favorite place to grab a holiday cocktail when it finally gets chilly in LA?

Roger Room hands down. My go to holiday-rainy-and-cold-outside drink is the “Japanese Maple” – Suntory whiskey, maple syrup, lemon juice, egg white and house made bitters.

SPPR Retreat: 7 Years of The Suite Life

We love summer for a lot of reasons but our yearly company retreat tops the list! This year, Soda Pop PR invited the team to #RetreatYourself with a luxurious and relaxing stay at The Nomad in DTLA.

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The team holed up in one of the Nomad’s gorgeous corner suites to bond, share wins and challenges and talk about company growth as we head into another exciting year. As usual there was a great deal of inspiring conversation, laughter and fantastic food.

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Soda Pop PR retreats always include an epic swag bag. This year, our resident artist Sami Davis designed custom goodies to pair with Realm’s pitch perfect Strong Female Lead tees.

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After a day living the suite life, we checked into our rooms and swooned over the hotel’s attention to detail. A love of great design is something we share as a team and the Nomad is next level home inspiration!

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A Soda Pop PR retreat isn’t compete without a team dinner. Amid all of the busy days, it’s so important for us to slow down and connect on a personal level. The only thing better than taking the time to just hang out with the women we work with every day, is to hang out with them over cocktails and amazing food! After a rooftop cocktail and a quick game of “Never Have I Ever” on The Nomad rooftop, we headed to Dama, the Scopa team’s new concept which pays homage to a couple of our favorite things about Havana, Cuba.

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As we celebrate another year of Soda Pop PR, we’d like to take a moment to thank all of our clients, partners, friends and family for continuing to support us over the years. Dyan started Soda Pop PR 7 years ago with the goal of doing good work with good people and as a team we are so proud and grateful to uphold that legacy today.

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Cheers to year seven and many more,

Team Soda Pop PR

 

Watermelon Summer Sangria

With the summer heat officially here, we couldn’t wait to whip up something refreshing to keep us cool: a sangria! A sangria is a wine-based “punch” that includes seasonal fruit, a sweetener, wine, a splash of soda water and sometimes brandy. With fresh mint, cool cucumbers, and plenty of juicy watermelon, this sangria recipe has instantly become our go-to summer cocktail.

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WATERMELON SUMMER SANGRIA
8 Servings | Prep Time:  15 minutes | Chill Time: 2 hours

INGREDIENTS

  • 2 cups watermelon chunks
  • 1 seedless cucumber, thinly sliced
  • 2 limes, thinly sliced
  • 24 fresh mint leaves
  • 1/4 cup lime juice
  • 1 cup watermelon juice
  • 1/4 cup honey
  • 1 750 milliliter bottle Sauvignon blanc or other semi-dry white wine, chilled
  • 11 liter bottle carbonated water, chilled
  • Fresh mint + extra lime slices for garnishing

DIRECTIONS

  1. In a small bowl, stir together lime juice, watermelon juice and honey until combined.
  2. Meanwhile in a large pitcher, combine cucumber, lime slices, watermelon chunks and the 24 mint leaves.
  3. Pour the juice .+ honey mixture over the mixed fruit into the large pitcher
  4. Add wine and stir gently, then cover and chill for at least 2 hours.
  5. Time to serve! Stir in the carbonated water– we save this for just before serving to ensure the bubble still pack a punch. Pour or ladle into glasses and garnish with additional mint + lime slices

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With a cocktail in hand, we’re definitely ready to take on the rest of summer (and the heat that comes with it!) TIP: Sangria options are truly limitless– swap out watermelon and cucumber for raspberries and peaches if you want something even sweeter. Cheers!

SPPR’s Hiring! Administrative Coordinator

Soda Pop Public Relations, a boutique public relations shop specializing in the hospitality industry, is seeking an Administrative Coordinator who is interested in working as part of a team in a fun and positive company culture. Candidates need to be hard-working, proactive and have excellent attention to detail. If that sounds like you, read on.

Responsibilities for this position will entail:

  • Daily press clipping and reporting
  • Maintaining media lists, researching media contacts and editorial calendars
  • Admin support for influencer campaigns including research, list creation, social share clipping and managing invoices and contracts
  • Social media monitoring and relationship building through engagement
  • Managing product orders
  • Managing schedules and travel itineraries
  • Working with company accountant to process and track invoices and payments
  • Working with account teams to handle client and project budgets
  • Assist team on preparing presentation materials
  • Proofreading and editing
  • Office management tasks including answering the phone, taking messages and ordering and re-stocking supplies

What we are looking for…

  • Candidates should have at least 2 years administrative experience at an agency or in-house
  • Candidate must enjoy working as part of (an awesome!) team
  • PC Wiz, particularly in the Microsoft Suite, including Word, Excel, PPT and Outlook
  • Experience working with Adobe Photoshop and Creative Suite
  • QuickBooks and Accounting experience a major bonus!
  • Strong writing and editing chops
  • Highly organized
  • Social media savvy
  • Ability to multi-task
  • Attention to detail
  • Proactive, “it’s handled” attitude and amazing follow through

Please send résumé, cover letter, 2 references & a brief overview of why you want to join the SPPR team to sayhi@sodapop-pr.com

Candidate may work remotely part-time but must be based in Los Angeles.

Summer Desktop + Phone Wallpapers

Our Valentine’s Day desktop wallpapers were such a big hit that we had to create some fresh designs to celebrate the new season! You’ll be walking around with a cocktail in one hand and your Summer-ready tech in the other with these new SPPR designs. Keep scrolling  popsicles, pool floaties, watermelon + more!

To download, click the links below each photo and then save to either your desktop or phone!

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download for desktop | phonedesktopmockup_floaties

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download for desktop | phonedesktopmockup_cheerssppr_desktop_cocktail-01

download for desktop | phonedesktopmockup_watermelonsppr_desktop_watermelon-01

download for desktop | phone