This week we sat down with talented travel writer and video producer Krista Simmons to talk about three of our favorite things: food, travel and the pursuit of creativity. She travels the world creating content for publications including Travel + Leisure, Departures, New York Magazine and the LA Times and just started a new venture as her own boss at Fork in the Road Media. Read on for an inside look at how video content and social media impact food and travel writing and the dream meals of an international foodie.
- How has traveling the world changed you the most? I’ve always said that traveling is the one thing that you can spend money on that actually makes you richer. It’s changed my life in so many ways, but what I’m most grateful for is that it’s given me a deeper sense of empathy. Experiencing other cultures has given me a sense of compassion towards how others grow up and the issues they face (especially as women). It’s taught me a deeper appreciation for the privilege I was born into. Simply having a US Passport is a real blessing in this day and age, and I always try to remember that in the way I view the world both at home and on the road.
- How have you seen food and travel writing evolve in recent years? I loved watching the evolution of 360 degree storytelling. Food and travel are such visual subjects, and it’s really inspiring to see how stories can be told in a way that gets viewers excited to hit the road and try new things. A few years back, it was a total uphill battle to convince editors that video and social were important. Fast forward and now it’s the most lucrative part of my business, so much so that I’ve started my own media company called Fork in the Road to tell these digital stories in a meaningful way.
- What advice would you give to someone who wants to be a travel writer or content creator? I always say the only way to do something is to do it. It’s so important to carve out time to nurture your creative side. It’s not an easy road, but it’s absolutely one worth taking.
- What’s the most underrated place you’ve ever traveled to? I honestly am all about traveling to the under-the-radar spots with bubbling culinary scenes that no one knows about. I’d so much rather be sitting on a little plastic stool slurping up curry in Yangon, Myanmar than a patisserie with a line out the door in Paris. I am always after what’s new and next. It’s exciting to know that you can help bring light to those places and stories, and hopefully bring business to deserving people who haven’t yet been discovered by my audience.
- What would be your ideal food day if distance was no limit (breakfast, lunch and dinner)? If I had one of those fancy PJ’s, I’d zip around the world for a three part tour. Breakfast I’d be back in Shanghai for soup dumplings with my younger brother Danny. We had such a blast shooting there together. For lunch, I’d be somewhere in the Sri Lankan tea fields stuffing my face with string hoppers and coconut-laden sambol alongside the locals. For dinner, I’d end up at Etxebarri in Basque Country with my girlfriends, looking out at the bucolic landscape while enjoying one of their perfectly prepared wood-fired steaks and a great glass of rioja.