Links of the Week: Workplace Hacks You Didn’t Know You Needed

Company Culture. Positive Workplace. Healthy Snacks. These are just a few of our favorite things here at Soda Pop PR. We’ve done a lot of growing in 2017 and many different things have contributed to our growth (like the ones outlined above), but what really moved the needle for us was finding the balance of what our team needs to maintain creative momentum in the office. We swear by these five workplace habits that we adapted to improve the way we work and engage with each other. Give them a try! You’ll be thanking us later.

 

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Work on Your Attitude. The way you express yourself or share your thoughts can affect those around you. How do your words and actions impact others in the workplace? Take this self-awareness quiz to find out!

Improve Your Wellness Routine. We’re a team that lives, breathes and dreams of healthy snacks – so we are really digging these employee wellness ideas you can incorporate into the workplace!

Make Time for Fun. We love this. Check out this ten-point plan for making your job a more creative, productive and fun place to be.

Practice Leadership Skills. Think you’re ready for the leap into a managerial role? It’s going to take more than a few big wins. We suggest practicing these steps before considering a leadership position.

Stay Productive. Our team is trying this simple, yet effective email rule.

5 Questions with SPPR Featuring Monica Wang

You’ve seen Monica Wang’s work before. Her bright, light filled photos have appeared on The Every Girl, Rue Magazine, Glitter Guide and even the Soda Pop PR blog. As an interior and lifestyle photographer popping up on all our favorite Insta feeds, Monica is one of our go-to ladies for photo magic and style inspiration. This week, we asked her to give us a little insight into balance, creativity and why it’s all about the lighting.

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1. You’re an amazing photographer but it’s actually your side hustle. What’s the biggest struggle in balancing photography with your finance career?

I would have to say that my biggest struggle is to maintain a normal personal life with two jobs and it isn’t balancing between a photography and a finance job. I am a workaholic! I can work hours on end and I love the feeling of achieving something and feeling proud of the work I have put together. So after juggling all my work responsibilities the thing that I spend the least amount of time on is with family and friends. I have to remind myself that I can’t complain because I have been given so many amazing opportunities.  However, now I only say yes to the gigs that I really want to do vs saying yes to everything.  Work/life balance is the real struggle for me.

2. Do you have a favorite, or particularly memorable, photo shoot?

My recent favorite shoot was with my dear friend, Anne Sage of City Sage (a previous 5 Questions with SPPR guest). She is a styling genius and I always love working with her so it doesn’t matter what we are shooting together. When you find the right creative partner, that is when you are able to produce the type of work that you are most proud of.  Work doesn’t feel like “work” and it is quite a milestone to find that within your career!  I always have to take a step back to reflect and be thankful that I am able to do what I do and call it my job.

3. Where do you look for inspiration?

I am constantly influenced by what is around me in LA. There are always new shops and restaurants popping up all the time so I try to keep my radar out for all the good ones I want to check out.

The IG accounts that I follow religiously are @garypeppergirl, @lucywilliams02, and @haleboyd for fashion and lifestyle related things.  I try not to look at other photo work so much because when you do that, your work starts to look like theirs instead of your own. I try to do my own thing as much as possible.

4. What would be your dream photo shoot?

My dream photo shoot would be traveling to Anguilla, Morocco or some other magical destination to photograph beautiful homes or hotels for Architectural Digest or Elle Decor. That would truly be a dream!

5. What is your number one tip for amateurs who want to take better pictures?

Find good lighting. It doesn’t even matter if you are shooting with your iPhone or a super high-end DSLR, as long as you have good natural lighting you can always take a good photo! My favorite kind is soft window light in the early morning.

SPPR Retreat: Six Years and Ojai Vibes

The Soda Pop PR retreat is a summer highlight and this year’s festivities might be our favorite yet! To celebrate six years, our team spent a few days soaking in the laidback & creative energy of Ojai. The uber cool airstream hotel Caravan Outpost served as the perfect backdrop to help us unwind and open up.

 

We kicked off an inspiring discussion on connection, growth and getting out of our comfort zones with this fantastic Ted Talk. Our retreats are a great time to think big as a company but also, to bond on a personal level as we delve into the dreams and challenges that shape each of us individually.

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It’s not a Soda Pop PR retreat without some custom Wylie West Creative swag! Our friend Boo put her talents to work on a custom “Troop SPPR” logo for us and gift bag goodies from Shop Summer Camp brought the Ojai vibes home with lavender, sage and rose quartz. We may have been partial to the rose quartz for the pink but its heart-opening abilities paired perfectly with copies of Daring Greatly, a bedside reminder about the strength of vulnerability and importance of staying connected.

If there’s one thing you can say about a Soda Pop PR retreat, we know how to have FUN. We brought in a personal bartender to mix up local orange and lime margaritas for a magic-hour photo shoot. For dinner, our private chef prepared a campfire grilled steak, chicken, salmon fajita bar followed by cast iron peach cobbler.

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As the stars came out at the end of the night, Troop SPPR sat around the fire to connect over music, each of us sharing songs that have shaped us and soundtracked our memories over the years.

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At Soda Pop PR we are grateful to work with such smart, creative and kind people both on our team, and on the teams of our wonderful clients. As we reflect back on our year, we’d like to take a moment to thank all of our clients, partners, friends and family for their continued support. You inspire us and we are happy to know you.

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Cheers to year six and many more,

Team Soda Pop PR

 

* Special thanks to photographer Daybreak and Dusk for all of our beautiful retreat photos.

 

 

Going Viral: The “Canbassador”

When Union Wine Company shared plans to hire a “canbassador” to drive their wine tasting truck across the United States for pop-up events and music festivals serving the brand’s famous Underwood wine in a can, we recognized all the ingredients for a viral moment. We immediately drafted a pitch with a shareable subject line, crafted a strategic list of writers and editors on the forefront of topical news and assembled assets to fulfill any image or interview requests.

Within 48 hours, we secured 327 million media impressions. Notable coverage included Good Morning America, Time, Cosmopolitan Magazine, Thrillist, Food & Wine, Brit + Co, Mashable, HelloGiggles, Travel + Leisure and more than 50 other digital and broadcast outlets, leading to 1,200 applications for the job. While the position was only open for one week, the viral canbassador coverage created a lasting increase in brand awareness. Union Wine Co. saw a 3,000% increase to their website, 73.4% of which were first time visitors, as well as over 600 new Instagram followers.

Lunch like an Italian with Lucini

After a long two weeks of winter (sarcasm intended), the sunshine has returned in Southern California and there’s no better way to greet spring’s perfect temperatures than dining al fresco. A few weeks ago, Soda Pop PR and Lucini Italia gathered friends together at one of our favorite succulent sources – Rolling Greens Nursery – to enjoy a long, leisurely lunch in the spirit of the Italian concept of “Dolce far Niente”; the pleasure of doing nothing.

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The afternoon featured four courses of Italian-inspired dishes by La Femme Epicure alongside an epic Lady & Larder cheese and charcuterie board.

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Seasonal herb cocktails were shaken up by our friends at The Spirits in Motion who created photo-worthy signature cocktails unique to the event.

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It wouldn’t be an Italian feast without gelato and if you haven’t had Nancy Silverton’s Nancy’s Fancy gelato yet, we recommend the Butterscotch Budino gelato and Chocolate Fondente Sorbetto with a little Lucini olive oil and sea salt on top. Trust us.

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We hope our afternoon of lunching like an Italian inspires you to gather some friends and enjoy a beautiful homemade meal of your own. Buon Appetito!

Team Soda Pop PR

5 Tips to Start Your Spring Cleaning

Inspired by the changing weather and a viewing of the documentary Minimalism, the Soda Pop PR team has been on a mission to declutter. There’s nothing like a serious office deep clean to fill your space with new creative energy and calm. In the spirit of the season, here are a few tips to help you kick off your own spring cleaning efforts.

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1. Pump the Jams: Every decluttering party needs a soundtrack. Upbeat jams and karaoke favorites work best and that happens to be where our music taste intersects in the SPPR office so we took the liberty of making you a little playlist. Crank it up and let the cleaning begin!

2. Eliminate Paper: Stacks of paper or overflowing filing cabinets are pretty much the opposite of the minimalism philosophy, not to mention anxiety provoking! We love using free apps like Genius Scan or Evernote Scannable to turn piles into PDFs and take our files digital (not to mention eliminating the need for a scanner/fax machine.) This is also a good opportunity to round up all of your bills and take them up on their “if you’d like to go paperless” option.

3. Purge: It wouldn’t be a spring cleaning roundup if we didn’t talk about the holy grail of decluttering: purging your closet. This subject is well covered ground and there is plenty of great advice out there (looking at you The EveryGirl) so we’ll leave you with just one piece: don’t be overly sentimental. The memories of your sister’s wedding will live on long after you’ve passed the dress you wore to it on to a new home.

4. Do a 30 Day Challenge: We’ve all been there. You wake up one Sunday morning in project mode but by noon you’re sitting in a sea of your possessions and you’re over it. Rather than dedicating an entire day to spring cleaning, try tackling one task daily for a month. This Refinery29 list of 15 things to throw away is a great place to start if you want to work up to that big closet purge.

5. Start Meditating: Now that you’ve cleaned out your physical space, it’s time to let go of everything you’ve been holding on to mentally. If you’ve always been interested in the benefits of meditation, spring is the perfect time to start a 21-day challenge with Oprah’s BFF Deepak or check out one of the many helpful meditation and mindful apps like Headspace.