5 Questions with SPPR Featuring Caitlin Lee

From a Galentine’s Day DIY Homemade Pop-Tart party to making healthy chicken pot pie with Lauren Conrad, Public Lives Secret Recipes creator Caitlin Lee knows how to have fun with her food. Caitlin’s fantastic blog features interviews and recipes from people in the public eye as well as all of her favorite things in the lifestyle and food space. We’re excited to welcome Caitlin to our corner of the internet this week to talk about comfort food, her first year in LA and where to go for creative inspiration.

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1. What inspired you to start Public Lives, Secret Recipes and are there any recipes in particular that stand out as favorites?

I’m not sure there was one thing that inspired me to start PLSR. It was more a combination & natural build-up over time. When I was in college I had to live in my sorority house for 3 years. Don’t get me wrong, it was the absolute best, however, we only had access to a toaster & microwave. After I graduated & moved to Chicago I began baking a ton. It was something I had grown up doing & when I finally had all the tools to do so, I remembered just how much I enjoyed it. I would bring everything I made into work, post it on my personal Instagram, & send some to family. Everyone would ask for the recipes & it just seemed like posting them on a website would be an easier way to go rather than emailing, texting, etc. for people individually.

Once the site was live I was shocked that people aside from those I shared it with were viewing it. The OCD in me immediately kicked in & realized I needed to make this site aesthetically pleasing. In that process I began brainstorming exactly what I wanted to blog about. I knew there were a billion other baking blogs out there so I decided I wanted to do something different. Food to me is so much more than the taste, it brings people together & is the ultimate ice breaker. I realized I wanted to start hearing other people’s stories & get recipes from them.

Four years later that is still the most prominent part of PLSR, however, there are some other aspects such as travel, my own recipes, style & more that have been fun to dive into.

I go through phases of what my favorite recipes on the site are. Right now my top three would have to be Coolhaus’ Cookie Dough Ice Cream Sandwich (their founder & CEO, Natasha, is one of the coolest ladies I know & she shared this recipe exclusively for my site!) for the ultimate indulgence, Lauren Gores’ popsicles recipe for a sweet yet healthy treat, & Lauren Conrads’ healthy chicken pot pie for when I need to balance out the Coolhaus recipe.

2. You moved to LA in the last year, what are a couple of your favorite spots in the city so far?

Oh man, there are SO many! For food: Gjelina, Lodge Bread Co., Great White, Malibu Farm, Pressed Juicery, Sugarfish, Moon Juice, Katsuya, Zinque, the list goes on & on. For something other than eating… hiking in Malibu, biking down Abbot Kinney, & exploring all of the different neighborhoods LA has to offer.

3. As someone who spends a lot of time in the kitchen, what is your favorite comfort food to make at home? 

A few years back my parents were hounding me for gift ideas of what I wanted for my birthday (they’re clearly the kindest!) & I told them I wanted the two of them to make me a cookbook of all their favorite recipes. I don’t think they were expecting me to ask for a gift that required them to really work but it’s easily the best gift I’ve ever been given. Any of those recipes or my grandma’s bread recipes are my go-to comfort dishes!

4. Where do you go for inspiration when you’re in a creative rut?

For the obvious, Pinterest. The less obvious, Malibu, my family, & my website. I love combining a few old recipes into one hybrid recipe so looking back on what I’ve done in the past serves as a huge form of inspiration for me.

5. What would be your ideal food day if distance was no limit (breakfast, lunch and dinner)?

Holy moly this is one of the best questions I’ve ever been asked. Can I include tons of snacks & desserts too?! Breakfast: Parisian croissants (yes, multiple!) in bed with a view of the Eiffel Tower, Snack: Pinkberry Tart Froyo with Gummy Bears (in a dream world they’d also have chocolate covered gummy bears as an option there!), Lunch: Ravioli from 4Leoni in Florence, Snack: My sister’s homemade cinnamon rolls, Dinner: Peppermint Thai Restaurant in Cleveland, Ohio Dessert: My homemade vegan chocolate chip cookies!

 

 

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SPPR’s hiring! Account Executive

Soda Pop Public Relations, a boutique public relations shop specializing in the hospitality industry, is seeking an Account Executive who is interested in working as part of a team in a dynamic, growing company. Candidates need to be hard-working, creative, confident, and have a love for food and beverage brands. If that sounds like you, read on.

Responsibilities include:

  • Assist account team in client management
  • Assist account team in day-to-day client work
  • Assist account team on client events, openings, launches, etc.
  • Co-manage influencer campaigns and reporting
  • Prepare agendas, briefs, and event recaps
  • Research trends, pitching
  • Researching, writing, editing and distributing press materials
  • Tracking print, online, broadcast and social media for ideas and coverage
  • Building and cultivating relationships with media and influencers
  • General office duties – we’re a small but might team and all pitch in!

What we are looking for…

  • Candidates should have 1-3 years at a PR agency or in-house
  • Candidate must enjoy working as part of (an awesome!) team
  • Strong relationships with media and influencers
  • Excellent written, verbal and interpersonal communication skills
  • PC proficient, particularly in the Microsoft Suite, including Word, Excel,  PPT and Outlook
  • Social media savvy
  • Ability to multi-task
  • Experience in handling routine office tasks
  • Excellent people skills, attention to detail and amazing follow through
  • Preferably some experience working in the food, culinary, wine or travel industries
  • Someone who wants to learn a lot, have fun and grow with us!

Please send résumé, cover letter, 2 writing samples & a brief overview of why you want to join the SPPR team to sayhi@sodapop-pr.com.

Candidate must be based in Los Angeles.

SPPR Retreat: Six Years and Ojai Vibes

The Soda Pop PR retreat is a summer highlight and this year’s festivities might be our favorite yet! To celebrate six years, our team spent a few days soaking in the laidback & creative energy of Ojai. The uber cool airstream hotel Caravan Outpost served as the perfect backdrop to help us unwind and open up.

 

We kicked off an inspiring discussion on connection, growth and getting out of our comfort zones with this fantastic Ted Talk. Our retreats are a great time to think big as a company but also, to bond on a personal level as we delve into the dreams and challenges that shape each of us individually.

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It’s not a Soda Pop PR retreat without some custom Wylie West Creative swag! Our friend Boo put her talents to work on a custom “Troop SPPR” logo for us and gift bag goodies from Shop Summer Camp brought the Ojai vibes home with lavender, sage and rose quartz. We may have been partial to the rose quartz for the pink but its heart-opening abilities paired perfectly with copies of Daring Greatly, a bedside reminder about the strength of vulnerability and importance of staying connected.

If there’s one thing you can say about a Soda Pop PR retreat, we know how to have FUN. We brought in a personal bartender to mix up local orange and lime margaritas for a magic-hour photo shoot. For dinner, our private chef prepared a campfire grilled steak, chicken, salmon fajita bar followed by cast iron peach cobbler.

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As the stars came out at the end of the night, Troop SPPR sat around the fire to connect over music, each of us sharing songs that have shaped us and soundtracked our memories over the years.

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At Soda Pop PR we are grateful to work with such smart, creative and kind people both on our team, and on the teams of our wonderful clients. As we reflect back on our year, we’d like to take a moment to thank all of our clients, partners, friends and family for their continued support. You inspire us and we are happy to know you.

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Cheers to year six and many more,

Team Soda Pop PR

 

* Special thanks to photographer Daybreak and Dusk for all of our beautiful retreat photos.

 

 

Lunch like an Italian with Lucini

After a long two weeks of winter (sarcasm intended), the sunshine has returned in Southern California and there’s no better way to greet spring’s perfect temperatures than dining al fresco. A few weeks ago, Soda Pop PR and Lucini Italia gathered friends together at one of our favorite succulent sources – Rolling Greens Nursery – to enjoy a long, leisurely lunch in the spirit of the Italian concept of “Dolce far Niente”; the pleasure of doing nothing.

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The afternoon featured four courses of Italian-inspired dishes by La Femme Epicure alongside an epic Lady & Larder cheese and charcuterie board.

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Seasonal herb cocktails were shaken up by our friends at The Spirits in Motion who created photo-worthy signature cocktails unique to the event.

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It wouldn’t be an Italian feast without gelato and if you haven’t had Nancy Silverton’s Nancy’s Fancy gelato yet, we recommend the Butterscotch Budino gelato and Chocolate Fondente Sorbetto with a little Lucini olive oil and sea salt on top. Trust us.

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We hope our afternoon of lunching like an Italian inspires you to gather some friends and enjoy a beautiful homemade meal of your own. Buon Appetito!

Team Soda Pop PR

5 Tips to Start Your Spring Cleaning

Inspired by the changing weather and a viewing of the documentary Minimalism, the Soda Pop PR team has been on a mission to declutter. There’s nothing like a serious office deep clean to fill your space with new creative energy and calm. In the spirit of the season, here are a few tips to help you kick off your own spring cleaning efforts.

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1. Pump the Jams: Every decluttering party needs a soundtrack. Upbeat jams and karaoke favorites work best and that happens to be where our music taste intersects in the SPPR office so we took the liberty of making you a little playlist. Crank it up and let the cleaning begin!

2. Eliminate Paper: Stacks of paper or overflowing filing cabinets are pretty much the opposite of the minimalism philosophy, not to mention anxiety provoking! We love using free apps like Genius Scan or Evernote Scannable to turn piles into PDFs and take our files digital (not to mention eliminating the need for a scanner/fax machine.) This is also a good opportunity to round up all of your bills and take them up on their “if you’d like to go paperless” option.

3. Purge: It wouldn’t be a spring cleaning roundup if we didn’t talk about the holy grail of decluttering: purging your closet. This subject is well covered ground and there is plenty of great advice out there (looking at you The EveryGirl) so we’ll leave you with just one piece: don’t be overly sentimental. The memories of your sister’s wedding will live on long after you’ve passed the dress you wore to it on to a new home.

4. Do a 30 Day Challenge: We’ve all been there. You wake up one Sunday morning in project mode but by noon you’re sitting in a sea of your possessions and you’re over it. Rather than dedicating an entire day to spring cleaning, try tackling one task daily for a month. This Refinery29 list of 15 things to throw away is a great place to start if you want to work up to that big closet purge.

5. Start Meditating: Now that you’ve cleaned out your physical space, it’s time to let go of everything you’ve been holding on to mentally. If you’ve always been interested in the benefits of meditation, spring is the perfect time to start a 21-day challenge with Oprah’s BFF Deepak or check out one of the many helpful meditation and mindful apps like Headspace.

SPPR New Year’s Goals: 2017, Let’s Do This

Everyone loves a clean slate and at SPPR we’re filling ours with a to-do list of fun projects and foodie goals for the New Year. Read on as the team breaks down our plans to eat, read and travel our way through 2017.

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(Photo c/o Oh Happy Day)

Dyan:
To Go: Sun Valley, Idaho. My husband and I have been talking about exploring a new winter destination for our annual ski/snowboarding trip for years. Aside from the picturesque setting, abundance of runs for beginners and an outdoor ice skating rink, it also has a rich history (Hemingway was a fan, he completed For Whom the Bell Tolls while staying at Sun Valley Lodge!)
To Eat: My dream would be to plan monthly trips to different cities with the sole purpose of trying the best culinary classics and hot spots in each location.  Realistically? I’d like to hit up the Roberta’s Pizza Pop-Up before closes. I’m also looking forward to my friend Steve Samson’s new restaurant Rossoblu which is scheduled to open soon!
To Read:  Tools of Titans by Tim Ferriss. I’m a fan of his podcast and this book summarizes the best tools, tactics and learnings from his most notable guests. It’s over 700 pages and meant to be digested in small, manageable doses. It’s safe to say, I’ll be reading throughout the year.
To Do: I purchased a journal over the holidays with the goal of setting aside time to jot down my non-work thoughts and creative ideas. I have dozens of notebooks but they all contain work plans, meeting notes, to-dos, etc. Creative writing was a passion of mine in college (I’d die if you found any of my old journals, so “My So-Called Life”) and I’m eager to pick it back up.

Kelly:
To Go: Sedona! Since my husband recently got his pilot’s license, we plan to do a weekend getaway to this beautiful place neither of us has been to before.
To Eat: Erven in Santa Monica
To Read: I was gifted Big Little Lies, so I hope to read it before the TV series comes out
To Do: My goal is to shop my local Sunday farmer’s market more often in 2017. Shopping local is so important and in California we have an abundance of delicious, fresh food, I need to take advantage of it!

Becky:
To Go: Back to Italy; Our new client Lucini Italia has me missing the land of pasta and olive oil.
To Eat: Belcampo; I met the founder Anya Fernald at an event last year and have vowed to treat myself to an organic, highest-quality-you-can-get steak (or at least a Belcampo Burger) at some point soon.
To Read: I bought J.K. Rowling’s The Casual Vacancy a few months ago and haven’t gotten around to reading it yet. I have so much love for J.K. that I’m feeling guilty for putting it off.
To Do: Refresh my living space. I’ve had the same couch since my husband and I were dating and the same dining room table my parents passed down to me after college. It’s time to make some big girl furniture purchases.

Colleen:
To Go: I am hoping to make it back to Paris this year and spend my days writing in coffee shops and haunting Shakespeare and Company.
To Eat: I know I lose all of my LA foodie cred for this, but I still haven’t been to Gjelina! Definitely need to remedy that in 2017.
To Read: One of my all-time favorite authors Joan Didion has a new book coming out (in 61 days, not that I’m counting) so that is at the top of my list. Also, Infinite Jest. I swear this is the year that I finally finish David Foster Wallace’s epic and exhaustingly long masterpiece.
To Do: In light of our recent election results, I’m committing to take a more active role in opposing injustice and supporting causes doing good work.

Deidre:
To Go: 2017 is all about the U.S.! I have some fun trips lined up, including: Nashville, Austin, Chicago, San Francisco and NYC to name a few. Fingers crossed for an opportunity to go abroad – I’ll even be happy with Mexico if I can make it happen.
To Eat: There are so many in LA I am eager to go to! Especially wanting to hit up the celebrity hot spots, like NOBU Malibu, SUR and AOC.
To Read: The Girl on the Train and Luckiest Girl Alive
To Do: I really hope to attend another Ellen taping! If not, attend a late night taping like Jimmy Kimmel, learn to meal prep/ spend less money on food and get outside more!

Camryn:
To Go: New York! I’d love to visit my younger brother who’s out there for school.
To Eat: I’ve really been wanting to try Maré on Melrose. You have to use a secret entrance!
To Read: A Gentleman in Moscow, a gift I received through our SPPR holiday book exchange.
To Do: Go to a cooking class!