Five Things We Learned at the First Potluck Conference

At Soda Pop PR we think it’s important to mix it up and get out of the office to attend industry workshops and conferences. Last week we headed to DTLA for the first Potluck Hospitality Conference, to learn more about the business of social occasions and mingle with some inspiring local and visiting creatives. In the spirit of the conference’s “Bring Something to the Table” mentality, we’d like to share a few learnings.

capture

1. You Get Back What you Put in: Our day kicked off with a pep talk from the infectious entrepreneur Ellen Bennett of Hedley & Bennett who got everyone on their feet with an early morning dance party before sharing her story. Ellen is the poster child for making things happen and “climbing through a window when you can’t find a door” and we always love hearing her talk about having fun in the process of working hard.

2. Do Your Homework: In a session on “Creating Brands That Connect” Lila Theodoros of Oh Babushka discussed the importance of coming to play. For example if you’re meeting with a graphic designer, come prepared with a mood board, key words, color palate, etc. to help them get to know you and your brand before starting a project.

3. Create Connections: We are such big fans of The Modern Proper, a blog dedicated to restoring the lost art of hospitality and loved having the opportunity to meet founders Natalie Mortimer and Holly Erickson. Hospitality doesn’t just describe our clients at SPPR, it describes the way we do business and like Natalie and Holly we believe in the power of creating a community. It was great to hear them talk about how vitally important it is to take time to build and maintain relationships both personally and professional. In a day when the human attention span has decreased to 8 seconds, hosting a successful event and seeing return on investment for experiential marketing is all about creating personal connections.

4. Encourage Engagement: For many brands, experiential marketing now works harder than traditional advertising strategies. We loved hearing what Lauren Sims had to say about her agency’s experience creating “photo moment” heavy activations and what really works when it comes to engagement. She has three main strategies for securing social posts from attendees: offering tools to further their own personal brand through aspirational content, product giveaways in exchange for shares and highly personalized products featuring the attendees name or photo.

5. Do Something New: Martha Stewart Weddings editor Shira Savada is tired of mason jars and bird cages and we don’t blame her! Whether you’re talking about weddings, social media or client events we can all agree that once you’ve noticed a lot of people are doing something, it’s time to move on. Trends happen because someone tapped into their own creativity to offer something personal and we can all use a little more of that!

7 Tips for Spring Cleaning Your Work Routine

Farmers-Market-2

Flowers are in full bloom, the sun is setting later, and the spring season makes us want to get organized. We think these tips will help you rebalance your work routine to make heading into the office almost as relaxing as heading off to happy hour…

Day 1, Sunday: Lunch Planning: We always have the best intentions on weekends to plan out our meals so we can brown bag it all week! In reality, we end up cobbling together random leftovers Monday morning and by Wednesday we’re buying lunch. Break this cycle by heading to the grocery store or local farmer’s market and stocking up on foods dedicated to lunch. Find space in your fridge to carve out a “lunch” section and prep as much as you can the night before so mornings are a cinch. Here’s over a month’s worth of ideas from one of our go-to food blogs, the Kitchn.

Strawberries

Day 2, Monday: Mailbox & Inbox Clean Out: There are always a handful of emails sitting at the bottom of your inbox flagged “for next week” but today is the day to take action. Whether you file them away, reply to them, or forward on to someone else, take the time today to get your inbox (digital or physical) cleaned out for a fresh start. Today’s also a great day to look at your daily emails and unsubscribe to those you usually delete anyways. This will shave a few minutes off your email reading and deleting every morning!

Day 3, Tuesday: Make your List: Now that your inbox is clean, time to organize your to-do list. However you make your list, make sure it’s easily seen from your computer and is written in an order that makes sense – whether by priority, client, or due date. Try to strike a balance between too broad and too definitive. Once you’ve got your list, you’ll be able to schedule free time more easily and you might even be able to find chunks of time to unplug and focus on tasks that take your full attention. Need inspiration? Get yourself a to-do list you’ll want to write on – may we suggest this fun notepad from Rifle Paper Company?

Day 4, Wednesday: Up your Outdoor Game: Get up and head outside for a quick walk around the block or just to sit in the sun for a few minutes. Clearing out your head for even 10 minutes will help keep you focused back at your desk. For a bonus, since you’ve been brown-bagging it, grab yourself an iced green tea while you’re out. In L.A.? Check out Griffith Park for miles of hikes right in the city – we love the Western Canyon hike.

Hiking-1

Day 5, Thursday: Healthy Happy Hour: We all love happy hour, but this week find an hour in your schedule for health. Take a spin class during your lunch break, find a hike you can stop by easily on your way home, or watch a video for some at-home meditation or yoga. It might not seem as fun as a mojito, but scheduling time to stay healthy will keep you happier at work (and play!) To get you started, check out DoYogaWithMe.com for a free online video (we love Fiji’s classes!), or learn about at-home meditation.

Day 6, Friday: Team Bonding: Happy team = happy workplace. You’ve worked hard all week and Friday’s are the perfect time to bond with your coworkers. We’re big fans of donuts and creative photoshoots breaks here at Soda Pop but here are a few other bonding ideas courtesy of Fast Company.

Citrus

Day 7, Saturday: Turn it Off: You made it to the weekend, and now it’s time to find a way to detox. Unplug from your email and phone for as long as you can and just be present, whether it’s with a friend, your family, or in nature. Spend today relaxing and recharging before prepping for your week ahead tomorrow.

Feel free to repeat any and all of these weekly to help keep you happy and healthy at work and home.

Here’s to a sunny spring ahead,

Team SPPR