5 Questions with SPPR Featuring Christina Schneider

From Snapchat filters to festival grounds it’s hard to resist a flower crown. The longtime favored accessory of boho-chic brides is now acceptable for weekend wear and we know who to thank for it. Wedding planner and flower queen Christina Schneider of Cake & Punch joins us on the blog this week to talk about how she turned a birthday party arts and crafts project into a serious side hustle.

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1. You started out as a wedding planner, where did you get your idea for a flower crown bar and when did you know it would be a success?

I’ve always had an eye and interest for floral design. I had the idea of a flower crown bar for a friend’s birthday party at Malibu Wines. Other guests at Malibu Wines came up to us and asked us if they could buy one.

I called Malibu Wines the following week to see if we could do a Pop Up Flower Crown Shop, and over 2 years later we are still at Malibu Wines and now Rosenthal Winery every weekend making custom flower crowns for purchase. We’ve also expanded to the festival market, making crowns at Coachella, Stagecoach, and KAABOO.

I had no idea it was going to be this popular, but I did recognize the need for affordable flower crowns. If you call up a Florist the pricing for 1 flower crown can be anywhere from $60 – $250. The first flower crown I ever wore was one I made for myself. I felt so radiant wearing it and I wanted to share that experience with everyone at a price everyone can afford.

2. You really hustled to make your business happen. How do you stay motivated?

It’s easier to stay motivated when you are doing what you love! Ever since I was young, I’ve always known I’d have my own business for some reason. I like the idea of working for myself and making my dreams and ideas come to fruition. My goal is to have Cake & Punch grow with me as I continue to discover all my passions in life.

3. What has been your proudest girl boss moment to date?

Wow I love this question! Growing up I’d secretly flip through The Knot magazine fantasizing about my future wedding (yes I was that girl lol), thinking that a wedding planner would be my absolute DREAM job.

Since starting Cake & Punch 2 years ago, one of my weddings got published in The Knot magazine with a 6 page spread AND we recently did an Instagram take over on their 1.3 million follower fan base! The fact that The Knot actually loves my work is what makes me feel truly like a Girl Boss.

4. What advice do you have for entrepreneurs just starting out or testing an idea?

Depending on what your product or idea is, get a booth at a local farmers market, venue, or small local event that fits your brand. The investment should be small, but the feedback from the attendees will be priceless. Start small and ask family and friends for a little help if you can! My business wouldn’t be where it is now without their help and support.

5. What goals do you have for the next year?

I’ve actually developed a unique hair accessory that I will be launching early spring and I hope everyone loves it as much as I do.

I also want to use my public speaking/hosting background in some capacity in the wedding industry. Whether its workshops I host, speaking at events, TV, who knows, but I am open to all possibilities that God and the Universe want to flow my way.

 

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5 Questions with SPPR Featuring Monica Wang

You’ve seen Monica Wang’s work before. Her bright, light filled photos have appeared on The Every Girl, Rue Magazine, Glitter Guide and even the Soda Pop PR blog. As an interior and lifestyle photographer popping up on all our favorite Insta feeds, Monica is one of our go-to ladies for photo magic and style inspiration. This week, we asked her to give us a little insight into balance, creativity and why it’s all about the lighting.

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1. You’re an amazing photographer but it’s actually your side hustle. What’s the biggest struggle in balancing photography with your finance career?

I would have to say that my biggest struggle is to maintain a normal personal life with two jobs and it isn’t balancing between a photography and a finance job. I am a workaholic! I can work hours on end and I love the feeling of achieving something and feeling proud of the work I have put together. So after juggling all my work responsibilities the thing that I spend the least amount of time on is with family and friends. I have to remind myself that I can’t complain because I have been given so many amazing opportunities.  However, now I only say yes to the gigs that I really want to do vs saying yes to everything.  Work/life balance is the real struggle for me.

2. Do you have a favorite, or particularly memorable, photo shoot?

My recent favorite shoot was with my dear friend, Anne Sage of City Sage (a previous 5 Questions with SPPR guest). She is a styling genius and I always love working with her so it doesn’t matter what we are shooting together. When you find the right creative partner, that is when you are able to produce the type of work that you are most proud of.  Work doesn’t feel like “work” and it is quite a milestone to find that within your career!  I always have to take a step back to reflect and be thankful that I am able to do what I do and call it my job.

3. Where do you look for inspiration?

I am constantly influenced by what is around me in LA. There are always new shops and restaurants popping up all the time so I try to keep my radar out for all the good ones I want to check out.

The IG accounts that I follow religiously are @garypeppergirl, @lucywilliams02, and @haleboyd for fashion and lifestyle related things.  I try not to look at other photo work so much because when you do that, your work starts to look like theirs instead of your own. I try to do my own thing as much as possible.

4. What would be your dream photo shoot?

My dream photo shoot would be traveling to Anguilla, Morocco or some other magical destination to photograph beautiful homes or hotels for Architectural Digest or Elle Decor. That would truly be a dream!

5. What is your number one tip for amateurs who want to take better pictures?

Find good lighting. It doesn’t even matter if you are shooting with your iPhone or a super high-end DSLR, as long as you have good natural lighting you can always take a good photo! My favorite kind is soft window light in the early morning.

Five Things We Learned at the First Potluck Conference

At Soda Pop PR we think it’s important to mix it up and get out of the office to attend industry workshops and conferences. Last week we headed to DTLA for the first Potluck Hospitality Conference, to learn more about the business of social occasions and mingle with some inspiring local and visiting creatives. In the spirit of the conference’s “Bring Something to the Table” mentality, we’d like to share a few learnings.

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1. You Get Back What you Put in: Our day kicked off with a pep talk from the infectious entrepreneur Ellen Bennett of Hedley & Bennett who got everyone on their feet with an early morning dance party before sharing her story. Ellen is the poster child for making things happen and “climbing through a window when you can’t find a door” and we always love hearing her talk about having fun in the process of working hard.

2. Do Your Homework: In a session on “Creating Brands That Connect” Lila Theodoros of Oh Babushka discussed the importance of coming to play. For example if you’re meeting with a graphic designer, come prepared with a mood board, key words, color palate, etc. to help them get to know you and your brand before starting a project.

3. Create Connections: We are such big fans of The Modern Proper, a blog dedicated to restoring the lost art of hospitality and loved having the opportunity to meet founders Natalie Mortimer and Holly Erickson. Hospitality doesn’t just describe our clients at SPPR, it describes the way we do business and like Natalie and Holly we believe in the power of creating a community. It was great to hear them talk about how vitally important it is to take time to build and maintain relationships both personally and professional. In a day when the human attention span has decreased to 8 seconds, hosting a successful event and seeing return on investment for experiential marketing is all about creating personal connections.

4. Encourage Engagement: For many brands, experiential marketing now works harder than traditional advertising strategies. We loved hearing what Lauren Sims had to say about her agency’s experience creating “photo moment” heavy activations and what really works when it comes to engagement. She has three main strategies for securing social posts from attendees: offering tools to further their own personal brand through aspirational content, product giveaways in exchange for shares and highly personalized products featuring the attendees name or photo.

5. Do Something New: Martha Stewart Weddings editor Shira Savada is tired of mason jars and bird cages and we don’t blame her! Whether you’re talking about weddings, social media or client events we can all agree that once you’ve noticed a lot of people are doing something, it’s time to move on. Trends happen because someone tapped into their own creativity to offer something personal and we can all use a little more of that!

7 Tips for Spring Cleaning Your Work Routine

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Flowers are in full bloom, the sun is setting later, and the spring season makes us want to get organized. We think these tips will help you rebalance your work routine to make heading into the office almost as relaxing as heading off to happy hour…

Day 1, Sunday: Lunch Planning: We always have the best intentions on weekends to plan out our meals so we can brown bag it all week! In reality, we end up cobbling together random leftovers Monday morning and by Wednesday we’re buying lunch. Break this cycle by heading to the grocery store or local farmer’s market and stocking up on foods dedicated to lunch. Find space in your fridge to carve out a “lunch” section and prep as much as you can the night before so mornings are a cinch. Here’s over a month’s worth of ideas from one of our go-to food blogs, the Kitchn.

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Day 2, Monday: Mailbox & Inbox Clean Out: There are always a handful of emails sitting at the bottom of your inbox flagged “for next week” but today is the day to take action. Whether you file them away, reply to them, or forward on to someone else, take the time today to get your inbox (digital or physical) cleaned out for a fresh start. Today’s also a great day to look at your daily emails and unsubscribe to those you usually delete anyways. This will shave a few minutes off your email reading and deleting every morning!

Day 3, Tuesday: Make your List: Now that your inbox is clean, time to organize your to-do list. However you make your list, make sure it’s easily seen from your computer and is written in an order that makes sense – whether by priority, client, or due date. Try to strike a balance between too broad and too definitive. Once you’ve got your list, you’ll be able to schedule free time more easily and you might even be able to find chunks of time to unplug and focus on tasks that take your full attention. Need inspiration? Get yourself a to-do list you’ll want to write on – may we suggest this fun notepad from Rifle Paper Company?

Day 4, Wednesday: Up your Outdoor Game: Get up and head outside for a quick walk around the block or just to sit in the sun for a few minutes. Clearing out your head for even 10 minutes will help keep you focused back at your desk. For a bonus, since you’ve been brown-bagging it, grab yourself an iced green tea while you’re out. In L.A.? Check out Griffith Park for miles of hikes right in the city – we love the Western Canyon hike.

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Day 5, Thursday: Healthy Happy Hour: We all love happy hour, but this week find an hour in your schedule for health. Take a spin class during your lunch break, find a hike you can stop by easily on your way home, or watch a video for some at-home meditation or yoga. It might not seem as fun as a mojito, but scheduling time to stay healthy will keep you happier at work (and play!) To get you started, check out DoYogaWithMe.com for a free online video (we love Fiji’s classes!), or learn about at-home meditation.

Day 6, Friday: Team Bonding: Happy team = happy workplace. You’ve worked hard all week and Friday’s are the perfect time to bond with your coworkers. We’re big fans of donuts and creative photoshoots breaks here at Soda Pop but here are a few other bonding ideas courtesy of Fast Company.

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Day 7, Saturday: Turn it Off: You made it to the weekend, and now it’s time to find a way to detox. Unplug from your email and phone for as long as you can and just be present, whether it’s with a friend, your family, or in nature. Spend today relaxing and recharging before prepping for your week ahead tomorrow.

Feel free to repeat any and all of these weekly to help keep you happy and healthy at work and home.

Here’s to a sunny spring ahead,

Team SPPR