5 Questions with SPPR Featuring Sam Hampar

This week we’re excited to welcome our newest team member, Samantha Hampar! Sam joins Soda Pop PR with influencer and digital marketing experience and a love for all things food & beverage.  Read on to learn what brought Sam back to LA from Austin, where she would go with unlimited funds, and her perfect food day if distance (and calories!) weren’t an issue.

Capture

1. You recently moved back from Texas, what did you miss most about Southern California?

As an LA native, you really do take the weather for granted. I moved to Austin in an October and it didn’t drop below 100 degrees with 80% humidity until November. (This is partly where I get my love of sundresses.) Besides the weather, I missed my family most. When I ended up staying in LA for college (USC, fight on!) I promised myself that I’d move to Austin for 2-3 years at some point in my life to experience a new city and get out of my comfort zone. While it was hard to say goodbye to Austin’s quirky culture, outdoorsiness, breakfast tacos (someone say queso?), and extensive music scene, Dorothy has a point… “there’s no place like home.”

2. Describe your perfect food day from start to finish. (distance is not an issue)

I’d like to include calories as not an issue in addition to distance because I could live off of dessert and tacos alone…

Breakfast: Considering I have a Pinterest board exclusively dedicated to donuts, I’d start my day off at Sidecar with either an old fashioned or butter & salt donut. (If calories don’t count, why not do both?)

Second Breakfast: Breakfast tacos and queso are still on my mind, so I would fly to Austin for Veracruz’s migas tacos with a side of queso & chips.

Lunch: If I’m already in Austin, I might as well go to Elizabeth Street Cafe for Vietnamese food. I’ll have a Fried Egg, Crispy Pork Belly, Avocado & Mint Banh Mi, please.

Afternoon snack: Homemade Biscuits and seasonally made jam at Confituras Little Kitchen. With the best biscuits, jam, and unlimited coffee, I frequented this place way too often.

Dinner: Being that I’m Armenian, I couldn’t get away without saying Carousel in Glendale. I’ve been without great Mediterranean food too long while in Texas.

Dessert: I’ll let my stomach settle on the drive up to Santa Barbara for the original McConnell’s ice cream location.

3. If you had unlimited funds and two-weeks off, where would you go?

Italy and Greece have always been on my bucket list, but I’ve most recently been excited about the idea of road tripping across the US. The Southern Pacific route, following US-80, seems to have a taste of everything in terms of culture and physical landscapes, so I’d likely start here before taking on the great American road trip that hits 48 states. With unlimited funds, I’d stock my car with the greatest snacks, hit up the nicest hotels and glamping sites, and adopt a furry friend to keep me company.

4. What excites you most about public relations?

I love that what constitutes “public relations” is constantly changing. For example, while this is technically my first PR position, I’ve worked in influencer and digital marketing for 5 years, which is now more commonly coming under the umbrella of public relations. Secondly, it requires a lot of creativity to help your clients stand out from the rest, and when successful, it feels great knowing you attributed to a brand’s growth. In addition to being excited about PR, I’m specifically passionate about food and beverage, so being able to integrate the two together is a dream.

5. How do you seek out inspiration when you’re in a rut?

I’m a visual person, so I’m constantly looking to Instagram, Pinterest, and Designspiration for inspiration when in a rut. I also love walking while listening to music– it’s meditative for me. I used to walk 2.5 miles to and from work everyday while in Austin because it helped clear my mind. People think I’m crazy, but one day I walked from Union Station DTLA to Brentwood to enjoy the different cultures and unique neighborhood vibes along the way. It was people watching at its finest.

Advertisements

Happy Holidays!

Thank you to all of our clients, partners, family and friends for your continued support and inspiration. From all of us at Soda Pop PR, we’d like to wish you and yours a wonderful holiday season and a very happy New Year!

Capture

 

 

Going Viral: The “Canbassador”

When Union Wine Company shared plans to hire a “canbassador” to drive their wine tasting truck across the United States for pop-up events and music festivals serving the brand’s famous Underwood wine in a can, we recognized all the ingredients for a viral moment. We immediately drafted a pitch with a shareable subject line, crafted a strategic list of writers and editors on the forefront of topical news and assembled assets to fulfill any image or interview requests.

Within 48 hours, we secured 327 million media impressions. Notable coverage included Good Morning America, Time, Cosmopolitan Magazine, Thrillist, Food & Wine, Brit + Co, Mashable, HelloGiggles, Travel + Leisure and more than 50 other digital and broadcast outlets, leading to 1,200 applications for the job. While the position was only open for one week, the viral canbassador coverage created a lasting increase in brand awareness. Union Wine Co. saw a 3,000% increase to their website, 73.4% of which were first time visitors, as well as over 600 new Instagram followers.

We’re Hiring: Spring Intern (Paid)

The SPPR team is growing and we’re looking for a rock star intern to join the team this Spring. Candidates must be hard-working, creative and quick-learning college students/recent grads with a passion for the food & beverage industry. If that sounds like you, read on.

Responsibilities include:

  • Assisting with general daily office and administrative duties
  • Creating media lists and event/campaign recaps
  • Researching, writing, editing and distributing press materials
  • Working as part of an account team to implement media plans
  • Tracking print, online, broadcast and social media for ideas and coverage
  • Preparing client bios, fact sheets, press clips and images
  • Drafting social media content and managing a content calendar

What we are looking for…

  • Organized, self-starter, takes initiative, is resourceful and likes a challenge
  • Strong interest in public relations
  • Excellent written, verbal and interpersonal communication skills
  • PC proficient, particularly in the Microsoft Suite, including Word, Excel,  PPT and Outlook
  • Internet research and social media savvy
  • Ability to multi-task
  • Experience in handling routine office tasks
  • Excellent people skills, attention to detail and amazing follow through
  • Preferably some experience working in the culinary, wine or travel industries
  • Someone who wants to learn a lot, have fun and grow with us!

Please send résumé, cover letter, 2-3 writing samples & a brief overview of why you want to join the SPPR team to sayhi@sodapop-pr.com.

This is a full-time (35-40 hours per week) paid internship. Candidate must be based in Los Angeles.

The Secret Sauce: Five Easy Ways to Up Your Company Culture Game

Culture Club

Photo Credit: New Zealand Festival

The fun perks of Silicon Valley startups have been glorified and imitated by agencies looking to attract younger talent but for small companies, the idea of a “fun company culture” can seem out of reach. If you ask anyone on the SPPR team why they work here, the culture always comes up first but it isn’t because we have a conference table that doubles as a ping pong table (Respect Ban.do). While we don’t agree that work culture is overrated we do agree that there’s more to a happy workplace than free beer and game rooms. Here are five ways to add some fizz to your company culture without a balling “perks” budget.

1.  Applaud Time Off: Work/Life Balance” is the phrase that today’s young professionals live and die by and it’s a hard one to achieve in the PR industry. Publicists are notorious for being constantly on e-mail so it may come as a surprise that at SPPR we observe summer Fridays (out of the office at 1 p.m.) and take phone-free vacations. While 32% of Americans didn’t take a single vacation day in 2015, every member of SPPR took at least two weeks off to relax and recharge.

2. Offer Flexibility: One of the advantages of small company culture is the opportunity to be treated as an individual. Allowing employees to work remotely a few days a month and accommodating schedule changes for doctors’ appointments, family/friend visits and day care pickups goes a long way in reducing stress.

3. Boost Wellness: As a company with less than 10 people, SPPR makes the most of a limited perks budget by focusing on what employees really want. Our company wellness plan provides team members with a stipend toward the fitness plan of their choice as well as healthy weekly lunches and office snacks. Not that it’s all kale and post-work hikes on the SPPR team. We do have some pretty sweet clients, not to mention a shared love of donuts.

4. Have fun together: No matter how well you work with someone, you haven’t truly bonded until you’re laughing over a cocktail. The SPPR team makes it a priority to get out of the office for some much needed team bonding at happy hours, events and yearly company retreat. There’s also the occasional in-office tasting or Instagram photo shoot. Appointing a “Social Secretary” to make sure your team gets together for a fun activity at least once a quarter is an easy way to strengthen personal bounds within a small team.

5. Be Thoughtful: The most important way that companies maintain a fun and positive company culture is with small everyday decisions to do so. At SPPR our company culture is built on the thoughtful gesture of a flower delivery to a sick team member or a favorite book that gets passed around. It is a funny YouTube video email to fight the afternoon slump and a text to a late coworker prompted by genuine concern for their safety. These are the examples that come to mind when we hear the words “company culture.” Well that, and wondering if our next office upgrade should include a cold brew coffee tap.

The Secret Sauce: Are you ready for PR?

Business is growing and you’re ready to kick things up a notch but how do you know when it’s time to invest in PR? Here are 8 signs you’re ready to take the plunge.

Capture

  1. You’re prepared to expand the team: We encourage our clients to consider Soda Pop PR as an extension of their team. Hiring a PR firm means more people on your side. More people with fresh ideas, valuable experience and a passion for your brand.
  2. You know who you are: A good PR firm will take the time to get to know your brand to help tell your story to media and consumers in an authentic way. Having a clear brand identity and an ability to explain your mission will help us do this.
  3. You’re rebranding, launching a new product or location: It’s important to work with a PR team to create awareness and manage the messaging around big brand news such as a new look, product or launch. Media and influencers like to cover what’s new and it’s a perfect ice breaker to introduce your brand to the masses.
  4. Your inbox is overwhelmed: If emails are piling up with requests for photos, interviews, sponsorships and events, it’s time to bring on a PR firm. We’re experienced at evaluating opportunities and helping you make the most of those that are beneficial toward raising awareness for your brand.
  5. You want to build stronger relationships: Connecting with your community, likeminded brands and media is crucial for creating and maintaining a base of loyal customers. We’ve spent years cultivating these relationships and can help build them on your behalf in a strategic and authentic way.
  6. You have insight to share: If you’ve built a successful business, you have valuable input to contribute to your field. A PR firm helps you find opportunities to share this experience at speaking engagements and conferences to connect with your consumers and other likeminded business owners.
  7. You want to get people talking: Want to host a pop-up or throw the party of the year? We know what will get people talking, tweeting, snapping, and gramming and can help brainstorm, plan and execute a unique event or attention grabbing campaign so you can focus on your business.
  8. You want to invest in the long term: Securing the best coverage for your business is a marathon, not a sprint. Help with a project like a launch or opening is important, but PR works hardest when you’re ready to commit to the long term benefits of sustained media attention.