SPPR Holiday Gift Guide 2018

The holiday season is officially here which means if you’re like us, you’re unpacking the string lights, queuing up The Holiday and trying to find that perfect gift for the pickiest person on your list. To help with that last one, we’ve rounded up a couple of our go-to gifts from the team’s favorite brands. (P.S. It’s totally cool with us if you end up ordering something for yourself, too!) Happy shopping!

SPPR_HolidayGiftGuide

  1. Tillamook White Chocolate Peppermint Bark Ice Cream
  2. Poketo Minimalist Folio
  3. Sweet Honey Farmacy Immune Boost
  4. Wildsam Field Guides
  5. Heart Coffee
  6. Union Wine Company Underwood Rosé Bubbles
  7. Seek & Swoon Throw
  8. Schoolhouse Stendig Calendar
  9. Smith Teamaker Holiday Tea Trio
  10. Katie Dean Two Gem Ring
  11. Milk Jar Cookies
  12. Things Will Work Out Pin
  13. Tony’s Chocolonely Chocolate Bars
  14. Cherry Bombe: The Cookbook
  15. 2019 Large 12-Month Annual Planner: This Will Be My Year
  16. Aesop Primrose Facial Hydrating Cream
  17. Calidad Beer
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5 Questions with SPPR Featuring Joshua Zad

This week, we’re excited to welcome our new client Joshua Zad to the blog. Josh is the brilliant founder of Alfred Coffee & Kitchen (@alfred) and Alfred Tea Room (@alfredtea) as well as the mastermind behind the ubiquitous #butfirstcoffee. We’re thrilled to be working with Josh on a new lifestyle beer brand called Calidad which officially launches on November 1st. Read on to learn a little bit about Josh’s inspiration for Calidad, his thoughts on shaking up the beer industry and his favorite spots in LA.

Josh

1. With a real estate background and success with Alfred, what inspired you to make beer?

In short, I wanted to affect change in the beverage world on a much broader scale. At Alfred, we have the unique ability to control customers’ experiences 100% — from the music, to the store layout and design, to how customers are greeted at the register; and of course, the quality and appearance of the coffee/tea drinks. But alas, there is a cap on how many people we can both serve and reach in the course of one day. I had been tossing around the idea of getting into alcoholic beverages for a while, and after taking a deeper look into the beer category, I noticed a huge opportunity. The opportunity to take a fresh and exciting approach to beer – specifically when it comes to catering to the non-specialized, novice beer drinkers. Craft beers and hop-heavy IPA’s have had their time, but the majority of beer drinkers shy away from them. So, I created Calidad — a lifestyle beer brand that capitalizes on the surging growth of the Mexican beer category and consumers’ desire to reconnect emotionally with basic, everyday beverages. The beer category has been stagnant for a while, it’s time for a shake up!

2. What is your goal for Calidad?

My goal with Calidad is to take a sizable chunk out of the Mexican import market. And to show people that you can enjoy an easy, drinkable cerveza that tastes just as good (if not better) than the long-standing, incumbent brands you have come to know, while also providing a level of transparency in the process and sourcing of the ingredients in that beer. I think the ultimate success would be eventually diversifying Calidad, which is produced in California, by launching new beer SKUs, other Mexican spirits like tequila and mezcal, and expanding into the broader Mexican foods space – all through a California lens and most importantly, never losing the emphasis on one obsession: Quality.

3. What does it take to be successful in the industry?

In the beer industry, where people have SO many solid options and new breweries are popping up daily, a strong following can make or break your brand. Loyalty is paramount. For this reason, we are dedicated to sampling product in-store and at festivals, connecting with both Calidad lovers and newcomers alike, and building our following one sip and one conversation at a time. We are taking a brand-first approach to this company, which is not so common in the beer industry — to grow a loyal customer base of Calidad lovers from the onset.

4. As an LA native, what’s your favorite restaurant in town and what do you normally order?

Easy. Ding’s Crispy Chicken Sandwich at Honor Bar in Beverly Hills. Second to that would be a chicken parm from either Dan Tana’s or Craig’s. I am a huge fried boneless chicken guy.

5. Where’s your favorite place to grab a holiday cocktail when it finally gets chilly in LA?

Roger Room hands down. My go to holiday-rainy-and-cold-outside drink is the “Japanese Maple” – Suntory whiskey, maple syrup, lemon juice, egg white and house made bitters.

SPPR Retreat: 7 Years of The Suite Life

We love summer for a lot of reasons but our yearly company retreat tops the list! This year, Soda Pop PR invited the team to #RetreatYourself with a luxurious and relaxing stay at The Nomad in DTLA.

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The team holed up in one of the Nomad’s gorgeous corner suites to bond, share wins and challenges and talk about company growth as we head into another exciting year. As usual there was a great deal of inspiring conversation, laughter and fantastic food.

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Soda Pop PR retreats always include an epic swag bag. This year, our resident artist Sami Davis designed custom goodies to pair with Realm’s pitch perfect Strong Female Lead tees.

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After a day living the suite life, we checked into our rooms and swooned over the hotel’s attention to detail. A love of great design is something we share as a team and the Nomad is next level home inspiration!

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A Soda Pop PR retreat isn’t compete without a team dinner. Amid all of the busy days, it’s so important for us to slow down and connect on a personal level. The only thing better than taking the time to just hang out with the women we work with every day, is to hang out with them over cocktails and amazing food! After a rooftop cocktail and a quick game of “Never Have I Ever” on The Nomad rooftop, we headed to Dama, the Scopa team’s new concept which pays homage to a couple of our favorite things about Havana, Cuba.

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As we celebrate another year of Soda Pop PR, we’d like to take a moment to thank all of our clients, partners, friends and family for continuing to support us over the years. Dyan started Soda Pop PR 7 years ago with the goal of doing good work with good people and as a team we are so proud and grateful to uphold that legacy today.

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Cheers to year seven and many more,

Team Soda Pop PR

 

10 Tips to DIY Your Own Floral Arrangement

Nothing brightens up a space like flowers and a trip to the Los Angeles Flower Markets is one of our favorite ways to spend a morning. To celebrate the arrival of spring, we rolled up our sleeves for a team DIY designing our own arrangements. We’re excited to share our 10 favorite tips to help you design your own!

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1. Buying the Blooms – It can be overwhelming when you begin planning an arrangement. Choosing one or two colors to focus on is a great way to narrow down the options. Try selecting either a “warm” (reds/orange/yellow) palette or a “cool” (blue/green/purple) palette and anchor your design with 2-3 prominent blooms such as dahlias, peonies or protea.

2. Don’t Forget the Foliage- You may not have noticed but most arrangements are not just flowers, but also foliage. Add vines, leafy greens, berries, vines, and even fern cuttings to design around your focal florals. Foliage adds character, texture, and shape without distracting from your floral focal points.

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3. Stripping- Many people make the mistakes of putting flowers right in the vase without any maintenance. You need to strip your flowers or they will not last as long! Stripping is the process of removing any leaves on the stems of your florals that will be submerged in your water to prevent mold. You can leave some leaves at the base of your floral to add volume, or you can remove all.

4. Add Intrigue- Contrast is essential to creating an interesting arrangement. Make sure to cut your flowers and foliage at different heights to add dimension to the arrangement and think about playing with different shapes, such as the spiky look of a dahlia with a soft anemone. Seek beauty in the juxtaposition.

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5. Don’t Rush It- Take your time while putting your arrangement together, this is the fun part! If you’re not achieving the look you want, just start again. Put on some music and let nature’s blooms guide you.

6. Think Outside the Vase- You can use just about any container for florals so feel free to design your arrangement for a favorite mug, old pasta sauce jar or the pretty container of a used up candle. Just make sure the container is waterproof and thoroughly cleaned.

7. Water- The key ingredient for good floral maintenance is water. Make sure your florals are supplied with plenty of water, and that starts right when you get home. Cut the stems immediately and put them in water until you’re ready to arrange. Then trim again before adding to your vessel. It’s best to cut on a diagonal, which exposes more of the stem to water. After you arrange your blooms, make sure to give them as much water as the container will allow so they can drink up after being transferred numerous times.

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8. Fine-Tune Blossoms- While natural beauty is more appealing than anything, not every bloom is perfect. This is where pruning comes in. If there are any buds that distract from the overall arrangement, don’t be afraid to remove them. Eliminate petals that are broken or browning and trim any leaves competing for water.

9. Keep ‘Em Cool-| Always place finished arrangements in a cool space. Check the water frequently– you would be surprised how much flowers can drink!

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10. Upgrade your Tools- You can absolutely make a beautiful arrangement with just a vase and a pair of scissors but if you’re going to be working with florals regularly we recommend a few purchases to make the process easier:

  • Pruning Shears- to strip florals with thorns and cut thicker stems
  • Floral Wire & Floral Tape- to help secure any florals. You can use wire to help wrap and arrange smaller stems as well as create structured pieces, like boutonnieres. Floral tape is self-sealing tape and can be used to wrap stems or create bouquets.
  • Clear Floral Tape– to make a grid for spaced out arrangements
  • Oasis Floral Foam– if you’re creating arrangements for an event, this floral foam is your friend! Just dunk in water and it will absorb. Stick fresh florals in and the foam will keep them hydrated and in place throughout any event. It also comes in a variety of sizes allowing you to create floral wreaths, hearts, and 3D shapes.

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Valentine’s Day Desktop Wallpapers

We are big fans of giving our screens some extra swag and this week, we’re excited to share some fun desktop wallpapers with you! Valentine’s Day is just around the corner and these sweet SPPR designs are sure to add a little love to your technology.

To download, click the links below each photo and then save to either your desktop or phone!

vdaymockup_cuteafexample_cuteafdownload for desktop | phone

vdaymockup_meltexamples_melt download for desktop | phone

vdaymockup_eyelashesexample_eyelashes download for desktop | phone

vdaymockup_foodheartsexamples_foodheartsdownload for desktop | phone

vdaymockup_pizzaexamples_pizzadownload for desktop | phone 

5 Questions with SPPR Featuring Monica Wang

You’ve seen Monica Wang’s work before. Her bright, light filled photos have appeared on The Every Girl, Rue Magazine, Glitter Guide and even the Soda Pop PR blog. As an interior and lifestyle photographer popping up on all our favorite Insta feeds, Monica is one of our go-to ladies for photo magic and style inspiration. This week, we asked her to give us a little insight into balance, creativity and why it’s all about the lighting.

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1. You’re an amazing photographer but it’s actually your side hustle. What’s the biggest struggle in balancing photography with your finance career?

I would have to say that my biggest struggle is to maintain a normal personal life with two jobs and it isn’t balancing between a photography and a finance job. I am a workaholic! I can work hours on end and I love the feeling of achieving something and feeling proud of the work I have put together. So after juggling all my work responsibilities the thing that I spend the least amount of time on is with family and friends. I have to remind myself that I can’t complain because I have been given so many amazing opportunities.  However, now I only say yes to the gigs that I really want to do vs saying yes to everything.  Work/life balance is the real struggle for me.

2. Do you have a favorite, or particularly memorable, photo shoot?

My recent favorite shoot was with my dear friend, Anne Sage of City Sage (a previous 5 Questions with SPPR guest). She is a styling genius and I always love working with her so it doesn’t matter what we are shooting together. When you find the right creative partner, that is when you are able to produce the type of work that you are most proud of.  Work doesn’t feel like “work” and it is quite a milestone to find that within your career!  I always have to take a step back to reflect and be thankful that I am able to do what I do and call it my job.

3. Where do you look for inspiration?

I am constantly influenced by what is around me in LA. There are always new shops and restaurants popping up all the time so I try to keep my radar out for all the good ones I want to check out.

The IG accounts that I follow religiously are @garypeppergirl, @lucywilliams02, and @haleboyd for fashion and lifestyle related things.  I try not to look at other photo work so much because when you do that, your work starts to look like theirs instead of your own. I try to do my own thing as much as possible.

4. What would be your dream photo shoot?

My dream photo shoot would be traveling to Anguilla, Morocco or some other magical destination to photograph beautiful homes or hotels for Architectural Digest or Elle Decor. That would truly be a dream!

5. What is your number one tip for amateurs who want to take better pictures?

Find good lighting. It doesn’t even matter if you are shooting with your iPhone or a super high-end DSLR, as long as you have good natural lighting you can always take a good photo! My favorite kind is soft window light in the early morning.

Lunch like an Italian with Lucini

After a long two weeks of winter (sarcasm intended), the sunshine has returned in Southern California and there’s no better way to greet spring’s perfect temperatures than dining al fresco. A few weeks ago, Soda Pop PR and Lucini Italia gathered friends together at one of our favorite succulent sources – Rolling Greens Nursery – to enjoy a long, leisurely lunch in the spirit of the Italian concept of “Dolce far Niente”; the pleasure of doing nothing.

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The afternoon featured four courses of Italian-inspired dishes by La Femme Epicure alongside an epic Lady & Larder cheese and charcuterie board.

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Seasonal herb cocktails were shaken up by our friends at The Spirits in Motion who created photo-worthy signature cocktails unique to the event.

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It wouldn’t be an Italian feast without gelato and if you haven’t had Nancy Silverton’s Nancy’s Fancy gelato yet, we recommend the Butterscotch Budino gelato and Chocolate Fondente Sorbetto with a little Lucini olive oil and sea salt on top. Trust us.

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We hope our afternoon of lunching like an Italian inspires you to gather some friends and enjoy a beautiful homemade meal of your own. Buon Appetito!

Team Soda Pop PR