From Snapchat filters to festival grounds it’s hard to resist a flower crown. The longtime favored accessory of boho-chic brides is now acceptable for weekend wear and we know who to thank for it. Wedding planner and flower queen Christina Schneider of Cake & Punch joins us on the blog this week to talk about how she turned a birthday party arts and crafts project into a serious side hustle.
1. You started out as a wedding planner, where did you get your idea for a flower crown bar and when did you know it would be a success?
I’ve always had an eye and interest for floral design. I had the idea of a flower crown bar for a friend’s birthday party at Malibu Wines. Other guests at Malibu Wines came up to us and asked us if they could buy one.
I called Malibu Wines the following week to see if we could do a Pop Up Flower Crown Shop, and over 2 years later we are still at Malibu Wines and now Rosenthal Winery every weekend making custom flower crowns for purchase. We’ve also expanded to the festival market, making crowns at Coachella, Stagecoach, and KAABOO.
I had no idea it was going to be this popular, but I did recognize the need for affordable flower crowns. If you call up a Florist the pricing for 1 flower crown can be anywhere from $60 – $250. The first flower crown I ever wore was one I made for myself. I felt so radiant wearing it and I wanted to share that experience with everyone at a price everyone can afford.
2. You really hustled to make your business happen. How do you stay motivated?
It’s easier to stay motivated when you are doing what you love! Ever since I was young, I’ve always known I’d have my own business for some reason. I like the idea of working for myself and making my dreams and ideas come to fruition. My goal is to have Cake & Punch grow with me as I continue to discover all my passions in life.
3. What has been your proudest girl boss moment to date?
Wow I love this question! Growing up I’d secretly flip through The Knot magazine fantasizing about my future wedding (yes I was that girl lol), thinking that a wedding planner would be my absolute DREAM job.
Since starting Cake & Punch 2 years ago, one of my weddings got published in The Knot magazine with a 6 page spread AND we recently did an Instagram take over on their 1.3 million follower fan base! The fact that The Knot actually loves my work is what makes me feel truly like a Girl Boss.
4. What advice do you have for entrepreneurs just starting out or testing an idea?
Depending on what your product or idea is, get a booth at a local farmers market, venue, or small local event that fits your brand. The investment should be small, but the feedback from the attendees will be priceless. Start small and ask family and friends for a little help if you can! My business wouldn’t be where it is now without their help and support.
5. What goals do you have for the next year?
I’ve actually developed a unique hair accessory that I will be launching early spring and I hope everyone loves it as much as I do.
I also want to use my public speaking/hosting background in some capacity in the wedding industry. Whether its workshops I host, speaking at events, TV, who knows, but I am open to all possibilities that God and the Universe want to flow my way.