At Soda Pop PR we think it’s important to mix it up and get out of the office to attend industry workshops and conferences. Last week we headed to DTLA for the first Potluck Hospitality Conference, to learn more about the business of social occasions and mingle with some inspiring local and visiting creatives. In the spirit of the conference’s “Bring Something to the Table” mentality, we’d like to share a few learnings.
1. You Get Back What you Put in: Our day kicked off with a pep talk from the infectious entrepreneur Ellen Bennett of Hedley & Bennett who got everyone on their feet with an early morning dance party before sharing her story. Ellen is the poster child for making things happen and “climbing through a window when you can’t find a door” and we always love hearing her talk about having fun in the process of working hard.
2. Do Your Homework: In a session on “Creating Brands That Connect” Lila Theodoros of Oh Babushka discussed the importance of coming to play. For example if you’re meeting with a graphic designer, come prepared with a mood board, key words, color palate, etc. to help them get to know you and your brand before starting a project.
3. Create Connections: We are such big fans of The Modern Proper, a blog dedicated to restoring the lost art of hospitality and loved having the opportunity to meet founders Natalie Mortimer and Holly Erickson. Hospitality doesn’t just describe our clients at SPPR, it describes the way we do business and like Natalie and Holly we believe in the power of creating a community. It was great to hear them talk about how vitally important it is to take time to build and maintain relationships both personally and professional. In a day when the human attention span has decreased to 8 seconds, hosting a successful event and seeing return on investment for experiential marketing is all about creating personal connections.
4. Encourage Engagement: For many brands, experiential marketing now works harder than traditional advertising strategies. We loved hearing what Lauren Sims had to say about her agency’s experience creating “photo moment” heavy activations and what really works when it comes to engagement. She has three main strategies for securing social posts from attendees: offering tools to further their own personal brand through aspirational content, product giveaways in exchange for shares and highly personalized products featuring the attendees name or photo.
5. Do Something New: Martha Stewart Weddings editor Shira Savada is tired of mason jars and bird cages and we don’t blame her! Whether you’re talking about weddings, social media or client events we can all agree that once you’ve noticed a lot of people are doing something, it’s time to move on. Trends happen because someone tapped into their own creativity to offer something personal and we can all use a little more of that!