This week, we are excited to introduce our newest addition to the Soda Pop PR family: Account Executive Deidre Weight. With years of PR experience and event planning chops, Deidre is smart, media savvy and rarely without sunglasses.
Check out our interview with Deidre below to learn more about her networking tips and most embarrassing work moment.
1. There are many types of industries to focus on in PR – beauty, entertainment, fashion, etc. What made you choose hospitality & lifestyle PR?
Growing up in LA, it was hard not to be exposed to this industry – especially hospitality and tourism. It wasn’t until I moved to San Diego and began my coursework that I really understood the different industries I can pursue. You know, the realization that “PR” isn’t all red carpets and glamour! I’ve always been interested in entertainment and hospitality, and my first internship in college was at a hospitality group, naturally. I LOVED it!
As a senior at SDSU, I was required to take a PR occupation course which hosted a professional across different industries each week, and I was so fascinated by this field. I later worked with several lifestyle, food and hospitality brands during my time in San Diego. The path I took prepared me for SPPR where I’m able to showcase my expertise with hospitality and lifestyle brands, while still ‘biting’ into the food space.
2. You’re a natural at networking. What advice or tips do you have to share for young professionals looking to up their networking game?
- Sign up for internships. Many of my post-college job opportunities have been referrals from prior jobs or internships in college. If you’re unable to take part in an internship, set up an informative interview with a local agency or in-house company to get your questions answered and learn about a “day in the life.”
- Attend local networking events in your area. Whether it is through school or the community, it’s important (and useful) to meet people in your field.
- Get involved. PRSSA is a great program for undergrads!
- Don’t miss an opportunity to network on your free time. You never know who you might run into, or better yet who they might know!
- Social media is your friend. If you’re not on LinkedIn, sign up today. If you don’t utilize Twitter to seek new media relationships, get tweeting!
3. If you could eat any meal in the world right now, what and where would it be?
Tortilla Soup from La Cocina, a family-owned restaurant in Santa Clarita. The restaurant is walking distance from my childhood home. It’s so good, my family still eats there every Friday night!
4. What are three things you can’t live without?
- Hair-ties – I always end my day with a good messy bun.
- Sunglasses – you’ll rarely see me out without them!
- Hot sauce – I self-admittedly collect hot sauces, but they never stay on the shelf for long!
5. Can you share an embarrassing work moment?
During my first week as an intern I called the Food Network and asked to speak to Bobby Flay, in which I hoped to pitch a segment idea for a new product. He was listed in our database as a producer, and I was still green when it came to knowing the big names in food. I’ll never forget the look on my colleagues’ faces or the confusion in the receptionist’s voice. I’ve come a long way since.