SPPR at Create + Cultivate

CC signWe couldn’t be more proud of our dear friend and (NO SUBJECT) founder Jaclyn Johnson and her fabulous team including Nikia Rodriguez and Eileen Lee for coordinating another beautiful and inspiring Create + Cultivate (and their largest to date)! In partnership with one of our favorite publications, Darling Magazine, this year’s event was held at the Ace Hotel in Downtown Los Angeles and featured a carefully curated group of creative guest speakers and workshops.


The Soda Pop PR team attended day one of the two day event and took home several valuable insights from the bloggers, photographers, writers and DIYers we met. In case you missed it, below are a few highlights from the event.

Team Crafting

Taco Pinata

Crafting with Leah Bergman of Freutcake and Kelly Lanza of Studio DIY. Our lives’ were not complete until we learned how to make a taco piñata. Seriously, so fun!

PhotoBoothAs a company of women, we were particularly compelled by speaker Alexis Jones of I AM THAT GIRL asking, “Why does Girl Scouts stop just before you need it most?” Alexis challenges women to stop comparing our lives’ to the illusory personas we see on social media and instead take time to gather and discuss our real challenges with each other. She believes that the best way to build ones confidence is by contributing to society not by collecting accolades and titles. Now that’s a belief we can get behind and constantly strive to practice in our own lives.

The inspiration continued as we heard from Caitlyn Crosby of The Giving Keys, a jewelry company that helps transition people out of homelessness by giving them jobs to repurpose keys into one-of-a-kind pieces. We will also never forget Jana Williams and her talk on practicing happiness. Jana’s open and honest personal story was touching and she reminded us that happiness is like a muscle. It needs flexing to stay in the best shape.

HabitatFactory(Shops on wheels make us smile. Loved meeting Katherine of The Habitat Factory, a pop up shop selling the coolest handcrafted goods.)

Additionally, our own Dyan Dolfi-Offutt hosted a special PR Boot Camp where she provided an introduction to Public Relations and answered questions on how PR can benefit brands of all sizes. We were blown away by the amount of genuine interaction and hope everyone walked away with renewed confidence in presenting their brands authentically.

On top of all the day’s learnings, we mostly appreciated the opportunity to connect with such an ambitious group of women that we look forward to growing relationships with. We want to thank everyone who attended our PR Boot Camp and all those who contributed to making this Create + Cultivate truly inspiring.



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