SPPR at Create + Cultivate

CC signWe couldn’t be more proud of our dear friend and (NO SUBJECT) founder Jaclyn Johnson and her fabulous team including Nikia Rodriguez and Eileen Lee for coordinating another beautiful and inspiring Create + Cultivate (and their largest to date)! In partnership with one of our favorite publications, Darling Magazine, this year’s event was held at the Ace Hotel in Downtown Los Angeles and featured a carefully curated group of creative guest speakers and workshops.

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The Soda Pop PR team attended day one of the two day event and took home several valuable insights from the bloggers, photographers, writers and DIYers we met. In case you missed it, below are a few highlights from the event.

Team Crafting

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Crafting with Leah Bergman of Freutcake and Kelly Lanza of Studio DIY. Our lives’ were not complete until we learned how to make a taco piñata. Seriously, so fun!

PhotoBoothAs a company of women, we were particularly compelled by speaker Alexis Jones of I AM THAT GIRL asking, “Why does Girl Scouts stop just before you need it most?” Alexis challenges women to stop comparing our lives’ to the illusory personas we see on social media and instead take time to gather and discuss our real challenges with each other. She believes that the best way to build ones confidence is by contributing to society not by collecting accolades and titles. Now that’s a belief we can get behind and constantly strive to practice in our own lives.

The inspiration continued as we heard from Caitlyn Crosby of The Giving Keys, a jewelry company that helps transition people out of homelessness by giving them jobs to repurpose keys into one-of-a-kind pieces. We will also never forget Jana Williams and her talk on practicing happiness. Jana’s open and honest personal story was touching and she reminded us that happiness is like a muscle. It needs flexing to stay in the best shape.

HabitatFactory(Shops on wheels make us smile. Loved meeting Katherine of The Habitat Factory, a pop up shop selling the coolest handcrafted goods.)

Additionally, our own Dyan Dolfi-Offutt hosted a special PR Boot Camp where she provided an introduction to Public Relations and answered questions on how PR can benefit brands of all sizes. We were blown away by the amount of genuine interaction and hope everyone walked away with renewed confidence in presenting their brands authentically.

On top of all the day’s learnings, we mostly appreciated the opportunity to connect with such an ambitious group of women that we look forward to growing relationships with. We want to thank everyone who attended our PR Boot Camp and all those who contributed to making this Create + Cultivate truly inspiring.

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Tillamook Takes Us to the Farm

For Tillamook’s second annual Blog2Farm summit we invited 12 of our favorite bloggers from across the West to join us for a fun, educational, and of course delicious trip to the farmer-owned co-op’s home in the Pacific Northwest.  The trip was a dream come true for any Tillamook fan (including us!) so we hope you’ll enjoy our recap of last week’s behind-the-scenes Tillamook experience.

To kick off the fun, Tillamook welcomed the group with the Tillamook Ice Cream Truck – followed by an amazing spread of dishes made with Tillamook products at Imperial in Portland.

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The next day we traveled to the Tillamook Cheese Factory, the top tourism destination on the Oregon Coast, to learn how Tillamook cheese is made and tested for quality. Of course, there was plenty of sampling as well, including a taste of some new products that are set to launch next year. Shh, that’s a secret!

BeckyFactory(This was Becky’s first trip to the Tillamook Cheese Factory!)

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(Tillamook Manager of Product Quality, Jill Allen,
demonstrating how she tests blocks of cheese)

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(Dyan, Kelly and Becky having some fun with Yum 101)

After an informative day with Tillamook product experts, we wanted to give the group a taste of the lush farmland and idyllic Oregon Coast as well, which is as much a part of the brand as the products. From firsthand experience, we can tell you that nothing feels more Oregon than cracking open a wheel of Tillamook 105th Anniversary Vintage Extra Sharp White Cheddar along with a can of Union Wine Co.’s wine in a can and relaxing with your toes in the sand at the Inn at Cape Kiwanda.

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(S’mores and Tillabars on the beach)

To conclude the experience, we brought bloggers to one of the farms where top-quality milk is sourced for Tillamook cheese, ice cream, yogurt, butter and sour cream. Meeting the cows who provide for our favorite dairy treats as well as the farmers who take care of them strengthened our appreciation even more for the consideration Tillamook puts into ensuring they make the highest quality products every day.

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(Wendy and Ryan with ‘the ladies’)

We are so blessed to get these opportunities to interact and share Tillamook’s story with the women whose blogs we admire so much. We made so many fun memories with these lovely ladies. Thank you so much for coming Stephanie, Lisa, Dorothy, Anita, Glory, Heather, Liren, Des, Jesseca, Rachael, Jane and Lizzy!

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And a big thank you goes out to Tillamook’s Katie, Gillian, Amalya and Henry V Events for partnering with us to coordinate another unforgettable event!

How Sweet It Is!

Soda Pop’s client roster just got a little bit sweeter with the latest addition of Portland-based candy connoisseur, QUIN. As you all know, we have an affinity for quality Oregon products, and QUIN is no exception.

Owner and Founder Jami Curl started QUIN with the goal to “make candy for today that has the uncanny ability to tug at the heartstrings of yesterday.” Using only the freshest Oregon ingredients, her candy and creative business approach have earned her many accolades including being named Fast Company magazine’s 71st most creative person in business in 2014.

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Jami is a true pleasure to be working with and we’ve got some exciting collaborations and events coming up where you can get a taste of QUIN candy and meet Jami for yourself:

  • Thursday, August 14th join Jami Curl at the Hammer Museum from 6-8pm for an evening of candy tasting and learn more about Curl’s small batch candy making process.
  • Saturday, August 23 enjoy samples of QUIN candy lollipops at this year’s Create & Cultivate workshop series at the Ace Hotel in downtown LA.

Stay tuned for more to come and keep an eye out for QUIN’s latest product, Sour Supreme, complete with hard-candy sticks and a sour dipping powder called Magic Dust! (The Wall Street Journal just gave it a little nod here).

To get a peek inside the sweet life, follow all of QUIN’s fun happenings online and join the #candyismagic movement:

Twitter | Instagram | Pinterest | Jami’s Instagram

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(Photo credit: Maggie Hudson, Honeysuckle Photography)

5 Questions with SPPR Featuring Bliss Bratton

We’re thrilled to welcome Bliss Bratton as the newest Soda Pop PR summer intern. Following in the footsteps of her aunt, (our own Dyan Dolfi-Offutt!) Bliss is pursuing a career in public relations and will complete her AD/PR degree at the University of Arkansas in 2015. Take a peek at our interview with her below to learn more about her plans for summer in LA, passion for social media and love of Justin Bieber.

Please join us in wishing Bliss a very happy birthday today!

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1. What is it about PR that intrigued you to pursue a degree in this field?

There are many different aspects of PR. I like that PR is flexible and constantly changing. The social media aspect is also something that intrigues me about this field because like many young women my age…I love social media! I wanted to pursue a degree in a field that was going to be growing and changing with the times. I think in the end I chose PR because it seemed like a fun major with endless possibilities.

2. What do you hope to learn from your internship at Soda Pop?

I hope to learn what it really feels like to be a part of a PR firm’s team. I want to gain a better understanding of what it actually takes to make it in this field. I am excited to see the process of taking a product promotion from inception to final kick off. The hands-on aspect will be invaluable to me in my future career pursuits. I also am very interested in seeing how social media plays a part in the industry.

3. What’s on your list of things to do in LA while you’re here?

I definitely want to go back to Venice beach. I haven’t been there in years, but I think now that I’m older I will have a greater appreciation for the art and creativity. I would love to make a stop at the Santa Monica Pier. Shopping is also on the top of my list! I am hoping to hit some of the smaller boutiques and hopefully an Urban Outfitters (there’s no such thing in Arkansas!). If I see Justin Bieber while I’m here I will die!!!!

4. Summer is for travel. Tell us about your best vacation ever.

The best vacation I ever had was my high school senior trip to Italy and Greece. A group of my high school friends and I took a 10-day journey to Europe where we ventured to Athens, Florence, Rome and many smaller cities. The best part of the trip was visiting Capri. I have never seen beauty like that in my life! The water is the brightest color of blue I have ever seen. It was the greatest experience visiting some of the most interesting places in the world with some of my best friends before we parted ways for college. Some of those friends I haven’t seen since that trip, so I hold the memories close to my heart.

5. When you’re not in school, you can be found ______.

You can find me in my bed. I am one of those people that can stay in bed all day every day. It’s not that I’m lazy, I would just rather get things done while in my bed as opposed to my desk or kitchen table. My mom always says that the first place she can find me when I get home from school is cuddled up in my bed with my stuffed bunny (yes, at 22 I still sleep with a stuffed animal).

Celebrating SPPR’s 3 Year Anniversary

Hooray! Soda Pop Public Relations has come a long way in three years and we’re feeling pretty proud. In just the last year alone, we moved into our dream work space, expanded to a team of four and partnered with clients we have long admired.

In celebration of the journey so far and to inspire our vision for the future, the first SPPR company retreat was held last week at the Ace Hotel in Downtown Los Angeles.

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To kick things off and get our creative juices flowing we enjoyed bubbly on the rooftop of the Ace Hotel before heading to an amazing dinner at Faith and Flower. The Carnitas Pizza is everything.

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We were well prepared for our day of brainstorming, reflection and discussion with welcome bag goodies by ban.do, Mountain Valley Water, and Smith’s Rosebud Lip Balm.

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Beautiful flower arrangements, courtesy of Forest Beach Flowers, were picked straight from owner Leslie Schott’s garden!

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Because good food fuels our work, the retreat included many delicious meals over conversations about how to best serve our clients, our community and our industry.  LA Chapter has the BEST avocado toast!

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We also had the honor of hearing professional photographer and social media expert  Bonnie Tsang speak on the importance of branding and authenticity. As if that wasn’t cool enough, an SPPR photo shoot with Bonnie followed.

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 (What’s a retreat without a team selfie?)

We wouldn’t be the company we are today without the support of our clients, friends and families. Thank you! Please join us in celebrating three great years and toasting to many more!

Cheers!

Team Soda Pop PR

Happy 4th of July from SPPR!

To gear up for the holiday weekend, we want to share some of our favorite summer snapshots. These photos are inspiring us to kick back, relax and take time to enjoy long, sunny days. Wherever your travels may take you, we’re raising a popsicle and wishing you a safe and tasty 4th of July weekend!

Popsicle

(Housemade Popsicle from L & E Oyster)

BigSur

(Julia Pfeiffer Burns State Park, Big Sur)

Venice

(Venice Beach)

Matador

(El Matador State Beach, Malibu)

EchoPark

(Echo Park Lake, Los Angeles)

PointDume

(Point Dume, Malibu)

Union

(Image credit @UnionWineCompany)

Connect with us on Instagram @sodapoppr to follow our summer adventures.

Tillamook Farmers’ Market Pops Up in San Francisco

Last week the annual Tillamook Cheese Tour along with the recently launched Yogurt and Ice Cream Tours all converged for the first time in San Francisco to celebrate the farmer-owned co-op’s 105th anniversary with a three-day farmers’ market pop up in the Inner Sunset District. Naturally, the event was a dairy lover’s dream, featuring award-winning cheese, ice cream, sour cream, and new Farmstyle Greek Yogurt, as well as freshly made grilled cheese sandwiches made with Tillamook Butter and Cheese, all for free.

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To kick-off the celebration, we teamed up with our friends Heidi and Nate of The American Grilled Cheese Kitchen and had some of our favorite San Francisco bloggers join us for a sneak peek of what Tillamook had in store.

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With the help of Henry V Events, The Tillamook Farmers’ Market collaborated with local coffee, wine, and beer artisans and used produce from local farms, pairing goods with Tillamook products to serve nearly 6,000 people over three days. Nightly special events included an affogato happy hour with local espresso poured over Tillamook Ice Cream, a Tillamook Cheese and local beer and wine pairing event and a Father’s Day make-your-own Tillamook Ice Cream sandwich night.

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What a treat to meet passionate fans of the brand as well as locals discovering Tillamook for the first time. I think you know which camp we’re in ; )

Check out the links below for Tillamook Farmers’ Market coverage from our blogger friends:

From Foothills to Fog
Lawyer Loves Lunch
Mama Knows it All
Peanut Butter & Peppers
SF Food